iECHO recommends considering best practices for successful email delivery to ensure emails don't land in spam.

Here’s some points to consider:

Content Quality and Relevance

• Clear Subject Lines: Use clear and concise subject lines. Avoid using all caps, excessive punctuations and emojis.
• Personalization: Tailor the content to participants' interests or interactions with your previous communications.
• Balanced Text-to-Image Ratio: Avoid heavy use of images and maintain a good balance between text and images.

Other Aspects

• Plain Text Versions: Ensure your emails are sent in plain text formats. Some email clients (like google, outlook etc.) prefer plain text, and it’s good practice for accessibility.

Avoid Common Issues

• Attachments: Avoid sending attachments unless absolutely necessary. They can trigger spam filters.
• Excessive Links: Limit the number of links in your email. Too many links can make your email look suspicious.
• Spammy Words: Avoid using words and phrases commonly associated with spam like - "Urgent response needed", "Secret cure" or "Doctors hate this" etc. These can trigger spam filters and harm email deliverability.

<aside> 💡 Quick Tip: Send a test email to yourself to avoid any grammatical or alignment errors.

</aside>

<aside> <img src="/icons/info-alternate_blue.svg" alt="/icons/info-alternate_blue.svg" width="40px" /> Related Articles You may find helpful:

Communicating with your Participants

Discussions Forum: Foster collaboration & knowledge sharing

</aside>